FCC is asking viewers to weigh in loud commercials

TheWrap

It's been 11 years since the FCC put in place the CALM (Commercial Advertisement Loudness Mitigation) Act to prevent ads from being significantly louder than the shows they run between. “These rules have been in effect now for many years and have been revisited only once since initial adoption to adopt minor changes,” the FCC said in a public notice on Monday. “We seek comment on the extent to which our rules have been effective in preventing loud commercials. In particular, we invite consumers to tell us their experiences as they watch programming provided by television broadcasters and MVPDs.