TV TATTLE
Study: Audience demand for diversity rises as the number of new shows with diverse casts surpasses non-diverse casts for the first time
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Parrot Analytics found that the number of diverse new shows in the U.S. -- those with at least 40% people of color -- surpassed shows with non-diverse casts for the first time in 2019. "The report found that the number of news shows with diverse talent increased to 71 in 2019, up 42% from 50 shows in 2017. During the same period, the supply of non-diverse shows rose 13% to 69," reports the Los Angeles Times' Anousha Sakoui. "At the same time, the study highlighted that audience demand for shows with diverse casts rose 113% from 2017 to 2019. Last year, the level of demand for shows with diverse casts was 17 times greater than the demand for the average U.S. TV show (it was eight times higher in 2017)."
TOPICS: Diversity, TV Studies
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