The Many Saints of Newark's premiere boosts The Sopranos to record-breaking HBO Max viewership

Variety

The Sopranos "broke HBO Max records for weekly viewing of a series, and nabbed the highest daily viewership in service history last Sunday" thanks to the prequel movie, reports Variety's Matt Donnelly. Sopranos viewership was up 65% over the previous week. Andy Forssell, executive vice president and general manager of WarnerMedia Direct-to-Consumer, adds: "We knew there would be interplay, but we were surprised. The Sopranos is such a popular series. It pops in and out of the Top 10 from time to time, and it’s not a juggernaut like Friends in terms of breadth, but it does very well."

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